Coming to the end of Ymlaen!: Reflecting on my six month placement at Rabble Studio (Ymlaen Week 22)

I am coming to the end of my Ymlaen placement and it’s very sad and emotional, folks! If there’s one thing I’m taking away from the experience, it’s how at home Rabble makes everyone feel. It doesn’t take long for people to become part of the furniture and I’ll be really sad to go. So sad. Or I would be except that I’ve decided to stay! At least for the next three months.  I know I was supposed to write blog posts every month but April and May turned out to be very busy. With the launch of Lucent Dreaming at the end of April and all the subsequent post-launch meetings and follow-ups (not forgetting opening for issue 2 submissions!) it’s been hard to find a moment to really reflect on everything that has happened.


The launch, by the way, went really well. Better than I could ever have expected. I think that’s down to everyone who attended. I’m super grateful to all the supportive people who helped mark the occasion. It was wonderful having 52 (yes, 52!) guests share the excitement of Lucent Dreaming. The only downside was that it had to end! You can read all about the launch from these wonderful people: Alys Jones from Creative Cardiff and Taylor Edmonds, one of Lucent Dreaming’s published poets.


But staying at Rabble! It’s so exciting. Obviously my main plan is to continue publishing Lucent Dreaming, but the reason I’m staying at Rabble is to start other personal projects in a supportive environment. Having published issue 1, the pressure isn’t off, of course. But the process to publication is much more streamlined than when I began. I have a template now!


I’ve learnt a lot during these six months. The Ymlaen placement was the chance to develop my creative practice with a view to starting a business. I think I’ve managed a bit of both. The one thing I’ve not managed to do is complete my side project: writing a novel! Instead, I’ve taken up knitting again and started writing poems. But I’ve learnt how to get things ready to print, how to typeset a full magazine; I know a little more about how to use Adobe Illustrator. And there’s a lot of little things that have happened along the way that are just bonuses.


I’ve learnt how to hold an audience (kinda). I’ve had to trust my own drawing skills because I had to illustrate the first issue of Lucent Dreaming myself. And I’m still learning so much now. I had the opportunity recently to make a logo for ECA Survival, a new podcast launching in November. These might all seem like small things, but on a personal level they’re huge. When you’re not used to it, it’s actually a crazy concept that people would pay you to produce stuff you already like producing.


Anyway, I’d be failing to make this a typical post if there wasn’t a list. So, here are the big things I’ve learnt over the last six months that I think are great reminders for everything you do in life:


  1. Working towards something is great, but finding and working on stuff you actually like (even a little bit) is so much more fulfilling.

    Don’t deny yourself time working on the fun stuff! It will only improve everything else you do.

  2. Making up stuff as an adult is as important as when you’re a child.

    For many reasons, creativity becomes structured by the time we reach a certain age. It’s no longer about making up your own games with your own rules, but playing other people’s games by other people’s rules. I think it’s a grand shame we don’t make up more of our own games. The incredible thing is that as adults we have so many more resources to do what we actually like. And yet we just don’t. (But we really, really should.)

  3. Saying no to things you don’t want to do is good practice.

    It’s really easy for people to direct you down the path they want you to take rather than the one that you want to take. The wonderful thing about my placement was that I was never pushed into doing anything I didn’t want to do. The onus was on me to make the decisions I felt would benefit me most.

  4. Downtime is time well spent.

    You really shouldn’t feel guilty about taking a break and having your own version of downtime. Whether that’s as simple as sleeping, or watching your favourite (trashy) tv show, gardening, doing somersaults, it’s all good! There’s inspiration in everything. You need to do all that other stuff to refresh yourself for your working life! Work/life balance, you know?

  5. Don’t believe society when it says you should be in a constant state of worry.

    Yes, last but not least, figure out what it is you can control and what you can’t control. Worrying hardly changes anything, but working on the stuff you can control will. You don’t have to put the whole world on your shoulders. Often, being kind to and supportive of the people around you makes the world an infinitely better place.


There are many people I’d like to thank for helping me get so far, but I will leave that for my final post!

If you want a little bit of an intro to how Lucent Dreaming started, I wrote a post for We Are Cardiff! And you can find out all about my Ymlaen placement here.


Jannat’s Lucent Dreaming – a new Cardiff-based creative writing magazine

We Are Cardiff

In today’s profile, we meet Jannat Ahmed, founder and editor-in-chief of Lucent Dreaming – a new creative writing magazine coming straight out of Cardiff!

I’m Jannat, founder and editor-in-chief at Lucent Dreaming. The LD team and I have officially just launched our debut issue from Rabble Studio. I’m a 22-year-old MA English Literature graduate from Cardiff University, born and bred in South Wales and ever since I could read, I’ve wanted to write. Enid Blyton, Roald Dahl and J.K. Rowling have been the cornerstones of my imaginative life since I started school and they continue to inform what I do today. I dabbled, about 11-ish years ago when I was in my final year of primary school with a little thing called J Club. It was a club I made up where I asked for the email addresses of anyone who visited our house and sent them a ‘magazine’, i.e. a…

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We’re having a print run!: The Dramatic Benefits of Mentoring, Friendships and Funding (Ymlaen Week 6)

Ymlaen Placement Week 6

Short update: WE ARE OPEN FOR PREORDERS. I REPEAT, WE ARE NOW OPEN FOR PREORDERS. These are words I never thought I’d type. I’m a month and a half into my six month Ymlaen placement at Rabble Studio and by some extraordinary turn of events (mainly advice, encouragement and a little bit of expertise) Lucent Dreaming is going to become a print magazine, at least for its first issue!

Not-so-short update: Three important things have happened since my last blog post which have propelled Lucent Dreaming, my very online independent creative writing magazine, towards print publication.


Important things that have happened:

  1. I’ve had mentoring from one of Rabble’s finest, Amy Pay, as well as Dan Spain, founder of Rabble Studio.
  2. I’ve had 1-2-1 sessions with Kayleigh McCleod of Creative Cardiff and Claire Parry-Witchell from Cardiff University’s Enterprise and Start-Up team.
  3. Together, all this conversation and expertise has given me much-needed direction. Amy Pay and Dan Spain have helped give my nebulous idea of a magazine some substance and reality. Kayleigh has given me indirect confidence to plug Lucent Dreaming and Lucent Dreaming’s short story contest to everyone on the planet, and Claire is helping me reach a place where I can call Lucent Dreaming a business.

There are other smaller things that have led to this point too. But I don’t know how to write about it logically, so please excuse any forthcoming incoherence.


Deciding to print

In my first mentoring meeting in January with Amy Pay, freelance journalist and content creator, we discussed how to manage social media (which also means managing the Lucent Dreaming “brand”) and how I could possibly monetise a magazine that was giving out its content for free.


Side question: Why was/am I giving Lucent Dreaming out for free?

I started Lucent Dreaming as a free online creative writing magazine. I wanted emerging writers to gain visibility and that’s much more difficult when there’s a paywall. Lucent Dreaming is still going to be available for free online whether or not it continues to be printed!


Anyway, just talking about the magazine with multiple people since I’ve arrived at Rabble has made me realise the idea behind Lucent Dreaming is very much about writers more than readers. I’ve always been more of a listener than a speaker. There is undeniable value in listening (and being listened to). Listening and reading have shaped who I am, and I want to keep listening to and reading the things humans choose to express, especially writers, and day-to-day dreamers, anyone with their imaginations and humanity turned on. If that is at the heart of why I’m making a magazine, then it is no limitation that I am focusing on writers. The readers will come, I hope. They’ll read and engage with Lucent Dreaming if the writing is compelling and thoughtful. But it’s getting those writers to be confident enough to share their ideas and work with any sort of publication that is the hard part. Fortunately, I discussed this in my session with Amy.


Amy suggested that with social media content, I focus on writing prompts and writing exercises.  Give, give, give and then things start coming back. So, I’ve recently been giving my energy to rewarding writing and engagement. That ultimately led to hosting a free to enter short story contest. The contest is to encourage writers to take the first step towards publication. There is something far less scary about submitting to a contest compared with submitting to a magazine. This is where talking to Kayleigh was so beneficial. She came by Rabble for a chat about online marketing and suggested I tag everyone I can in contest tweets and contact universities. Well! That was an adventure in itself. I emailed almost all the universities I could find on UCAS who have undergraduate creative writing courses. It was a good call.


But, contest aside, I still had no idea how to make Lucent Dreaming a business. How could I generate any money if submissions were free and the magazine was free to read online? Amy suggested I consider having an online directory where people can pay to be listed, have ad space in the magazine or perhaps reach out for sponsorship. I’ve gladly kept all these routes to revenue at the back of my mind. They’ll come up later. One other thing that really helped push Lucent Dreaming from idea to reality was Amy’s suggestion I create a sample issue (which we are currently working on) as well as having a launch event.


The launch event idea was significant. It got me thinking seriously about printing. I was having a catch-up with friends (Mikey and Caitlin) and Mikey really encouraged having printed stuff for people to take away from the launch. I wanted stuff to take away for myself too. In January I had a couple of Lucent Dreaming badges made as a little token of appreciation for my Lucent editors, and having that physical representation of the idea (it was only a badge featuring the logo), made Lucent Dreaming feel so real. And having a printed magazine can only increase that! The only conceivable problem was money.


Fortunately, I have two things on my side. Humans at Rabble who have printed things before and know the most cost-effective printing companies, and seed funding provided by Enterprise and Start-Up at Cardiff University and Santander Universities as part of my Ymlaen placement, enough to cover my travel costs, an Adobe subscription and now a 50 copy print run of the magazine. Dan pointed me to an affordable printing company and so far I’ve received a paper sample pack and am working on choosing the length and quality of the print magazine. It’s so exciting!


I’m operating on the assumption that the magazine might have only one issue. Maybe it won’t reach the 37-ish subscribers I need to keep a print magazine running, and if it doesn’t, I want this printed copy to look beautiful anyway. I’m going to make sure it’s the best quality I can afford so I can keep it, look back and be proud.


Having reached this ‘we’re-going-to-print’ stage, Lucent Dreaming has opened for preorders and it’s such a surreal feeling. We’re also taking donations to help fund distribution of the magazine to authors published in the issue, and a slightly bigger print run. Donors names are printed at the back of the magazine as an incentive. So, if you’re reading this and fancy being immortalised in name only at the British Library, donate today! We’re also holding a launch event at Rabble Studio on April 28th at 4pm. More details about that coming soon!


I will end this blog post with this: with an idea and supportive people on your side, it’s incredible how much can happen in a very short amount of time.

Click for more information about Ymlaen and what I’m working on at Rabble Studio!



Why choose coworking spaces?: Creativity, Well-being and Loveliness (Ymlaen Week 1)

Ymlaen Placement Week 1

Short update: My first week has been a blast. And by that I mean it’s been so uplifting and good to spend time again around people who are creative, friendly and welcoming.

If this is awfully vague, let me explain:

Not-so-short update: In November (2017), I saw some tweets advertising a collaboration between Creative Cardiff and Rabble Studio for graduates looking for six months of funded desk space at Rabble Studio with mentoring from Cardiff University’s Enterprise team. I read the description, felt an unmistakable “that-sounds-amazing” twinge, but put off thinking about it seriously a whole week—because surely I wouldn’t get it anyway—until the day of the deadline where I thought, Well, yes, I won’t get it, but yes, I should apply. I need mentoring. I have no idea how to run a successful business, but these people do.

The coworking desk space was, in my eyes, a bonus. Who wouldn’t love to have the opportunity to meet more people and make new friends? Who wouldn’t love a space of their own? So, yes, excitement about cool people and desiring expert knowledge forced me to apply. So, I did. I went to an interview (and it overran by about 20 minutes), and later that week I heard I got it. I am the first Ymlaen placement and I’m working on setting up my own online creative writing magazine Lucent Dreaming. And that is where I am now!

This past week was the first of my placement and it’s already been so insightful. I’ve learnt so much about humanity, Cardiff, food and creativity. That being so, I thought it’d be worthwhile to log a couple of the things I’ve learnt and then go into some detail about why it’s been valuable:


Things I have learnt

  1. How to make crackers

    By crackers I mean the ones often eaten with cheese. It’s easier than you think apparently. It’s one of those things that makes a person realise, wait, there are all these skills waiting for me to learn them, so why don’t I?

  2. What makes someone lovely

    What makes people wonderful to be around is their ability to be open to other people, to conversation and to friendship; to take into consideration other people’s needs; and, really, to just be interested. There are lots of people in the world who, although very lovely to their own people, are not (or perhaps cannot) be as interested in others. This means their eyes glaze over amongst strangers and they feel they have only time for themselves. They are content with their lot.

    But I think that closes you off to so many opportunities. Being interested means good listening, and good listening means thoughtfulness and thoughtfulness is great for the world. Everyone I’ve met so far in and around this placement has been so thoughtful and open to conversation. I can’t recommend the experience of meeting them enough! I also cannot recommend being the kind of person who is open and thoughtful enough either. It’s worthwhile!

  3. The importance of coworking space and coworking management

    I arrived at the studio expecting it’d be much like a normal office where everyone is plugged into their work and conversation is minimal, but it’s a different feeling altogether. There is nothing… stifling. There is community and communication and conversation and lots of offers of tea and coffee. I was fortunate enough to sit in on a Coworking Collective meeting this Friday (the collective to be officially launched, I believe, in February). The meeting comprised of a bunch of fantastic people who manage coworking spaces and it made me realise how important management really is to their success, and the success of their spaces.

    Without the community encouraged and curated by the people who run coworking spaces, they wouldn’t last. If not for community, there would be no opportunity for collaboration, for something as simple as understanding the work of the person sat beside you, or on the other side of the room, for utilising their expertise, for learning and progress. It goes back to being thoughtful and interested too. The people at this meeting seemed to genuinely care about the well-being of their members as well as other stakeholders, including the city of Cardiff as a whole.

    You must know what it feels like to be around people who are warm. Or people who are genuinely interested in your well-being. You must once have felt the opposite? An ice-cold, or even lukewarm reception stifles the heart, I’m sure of it. It dismantles relationships and slowly erodes any sense of well-being. It’s true that if you don’t feel respected or valued, you don’t work as keenly, nor as enthusiastically as you otherwise might. I think attending this meeting (and being welcome to join) showed that in successful coworking places, beyond a financial co-dependency, there’s this mutual value and caring between the people using the coworking offices and the people who run them. Of course, mutual respect and value have the same effects elsewhere; showing you care about people and their lives just makes the world a better place.

  4. Valuing your own time as a creative person!

    My first week has seen the revival of drawing:
    I’ve not drawn anything seriously for years. This might not seem significant, but it came alongside a mental shift. I’m finally feeling the value of creative work. During my first official mentoring meeting yesterday with Dan Spain (founder of Rabble Studio) and Sara Pepper (Director of Creative Economy at Cardiff University), I learnt how to make the most of social media scheduling in order to free up time for learning new creative skills, e.g. how to use Adobe After Effects. Now I’m appreciating just how much time I can reroute towards (re-)learning creative skills.

    In fact, one of the discussions in the studio this week was about people and prospective clients (unknowingly) undervaluing creative work. However, what was interesting about this discussion was its subsequent consensus among some of the Rabble about self-doubt. Asserting the value of your time and creative energy are valuable in the long run, but in an apparently saturated digital world where virtually (no pun intended) every skill is accessible, we have to remind ourselves it’s not just surface-level skill or expertise people are expending, it’s creative thought and it’s time, both of which are difficult to truly compensate.


This has been my week! I hope it made for interesting reading. I intend to make a blog post every month on my progress during the placement. Click for more information about Ymlaen and what I’m working on at Rabble Studio!



2018 Goals

We are hours away from 2018 and the feeling of newness and hope is electric to me in ways it hasn’t been for a long time. The past few years I’ve been gunged in university deadlines and the gunge was quite distracting. I felt I had no time to pause and consider what I want aside from the very potent desire for the deadlines to be gone. This December I’m freer. I have (for the large part) only my own deadlines to consider, my own wants, ambitions and goals. But I have to remember something I didn’t know in 2014 (the last time I made real goals). I have to remember that many great things happen by accident. Everything I want to achieve isn’t necessarily what I need to achieve. And, even more than that, I cannot be overwhelmed by inevitable disappointments whatever happens. Almost everything is temporary.


My friend suggested I break my goals down into daily, weekly and monthly goals but this post is a general and abridged list of what I want to be, to do and to accomplish. The specifics will come later when I stop abandoning my laptop to consume books.


Abridged goals for 2018


  1. Write a draft of a novel
  2. Write a collection of poetry
  3. Write and submit a PhD application
  4. Be unafraid (of continuing to be frank and of trying things)
  5. Read 20 new books
  6. Launch first issue of Lucent Dreaming
  7. Establish Lucent Dreaming as a business
  8. Visit new places
  9. Only buy things you actually *love*
  10. Give everything you don’t actually use/love/require to charity


I think these are plenty to start with. I’ll go into detail about sections of my goals as they become relevant. My general plan is to write a poem every day, about 3 pages or 1000 words of any sort of prose a day, to read for half an hour on the train and/or before bed, and to spend about 3 hours every weekday on promoting and creating promotional content for Lucent Dreaming (and learning how to use photoshop and suchlike).


Although I wanted to say something insightful about goal-making and resolutions, everyone feels their own way about things like this. For some people, new year’s day is just another day and the new year is just another year, but I think ignoring markers of change and milestones gives little time for reflection. It’s only from reflection you can assess change and as much as I hate change, it’s valuable (and none of the above are particularly dramatic). This is all growth, growth I’ve keenly awaited. I hope I continue to find these goals meaningful, and if not, that they are replaced with things that will benefit the world as much as they might benefit me. (To love and to look after things are probably amongst the most meaningful things you can do.)

Autumn Etsy Sale 2017

Pemberley Parade

Another year is nearing its end and PemberleyParade is holding its annual Autumn sale! You can get 50% off ALL our jewellery items when you spend £50 or more until the end of November – that’s beautiful, handmade genuine gemstone jewellery at half price!

image 185 Featured item: Our Asymmetrical Art Deco Inspired Genuine Green Onyx and Rose Gold Plated Copper necklace with Toggle Clasp

You can purchase this necklace and more by visiting our Etsy shop!

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Our New Creative Writing Magazine is Open for Submissions — Lucent Dreaming

Many moons ago, before the summer slung itself haphazard over the shoulders of Britons, and as easily fell away, my friends and I dreamt up a new creative writing magazine. The journey to launch has been an interesting one. Frankly, of course, we have no idea what we’re doing. And I imagine that will be the case for several months. Writing my dissertation interspersed (or swallowed up) the summer, so all the back-to-school feelings I’m deprived of this year have been channelled into this: Lucent Dreaming. It’s still under construction, but we’re open for submissions.

I’m seeing it as an opportunity to test our creativity, more than anything. We’re living, and have both the skills and enough knowledge to create something like this. Why did we not before? And for our prospective writers (who I dearly hope exist), it’s an opportunity to enter the market and publish stories that might thematically not have a foothold elsewhere. Unfortunately, we don’t have the funds to pay anyone yet, except maybe in Amazon gift cards, but we’re looking into things. I just hope it goes well, if not great. I’d like to put forward entertaining and interesting writing in a beautiful way.

And! if you have read this far, please do share this post with your creative writer friends. We’d really like to get the word out far. It’s NaNoWriMo and so many writers come out of the woodwork to give a stab at novel-writing that there are surely just as many who write, tell or enjoy short stories.


We are now open for fiction submissions! Non-fiction and art submission dates TBC.

via Lucent Dreaming is Open for Submissions — Lucent Dreaming